our work
We care deeply about our clients, their experience & their success. We’re proud of the deep, meaningful relationships we’ve fostered with these incredible organizations & the work we were able to accomplish with them.
The Music Artists Coalition was founded by a group of long-time music industry power players and world-renowned musicians to help protect the rights and livelihoods of music creators in a swiftly evolving digital landscape. MAC serves to be the voice of and for songwriters and performers in all related legislative efforts, advocating solely on their behalf without any conflicts of interest or ulterior corporate motives. Having built a solid foundation of work in the first few years after formation, the advocacy group saw the need for additional structure in how their efforts were being communicated to the greater public, current & potential musician members, and aligned partner organizations. Working behind-the-scenes with the Executive Director, we helped them build a thorough catalog of brand communications essentials like key messaging recommendations, media contacts database for PR outreach, and strategic positioning statements.
Strategic Communications, Brand Identity
An impact-driven storytelling network, Amplify Pledge is on a mission to uplift the voices of historically-excluded youth activists. The member network was created by influential digital content creator, Dillon St. Bernard, after his Webby Award winning “Young People Address The Nation” campaign. In the months leading up to the 2024 presidential election, seeing the need and opportunity to give greater visibility to the issues young voters cared about most, we were brought in to spearhead their civic engagement initiative by securing powerful collaborative partnerships with brands, nonprofits, and advocacy organizations. We also advised them on how to strategically grow Amplify Pledge for the future, developing a detailed Go-To-Market plan which included MVP product feature elements, a step-by-step guide for growing the network of creators, and outreach guidelines for securing partners with key messaging broken out by target categories.
Project Management, Partnerships
The Global Citizen NOW annual conference brings hundreds of the brightest minds, pop culture icons, corporate executives, and world leaders together on one stage to discuss and set an agenda for taking urgent action to solve some of the world’s most urgent issues, such as climate change, extreme poverty, and gender inequality. We helped their Policy team host a series of exclusive side events for critical conversations amongst an even more highly-curated group of conference attendees. Steps away from the stage lights of the main conference, we planned and oversaw all aspects of these private discussions with the highest level of care and safety necessary to seamlessly facilitate productive private discussions amongst the Prime Ministers, Dignitaries, and CEOs in attendance.
Event Management
The COVID-19 pandemic forced this Park Slope neighborhood bar to suddenly and drastically shift their business priorities and ways of working. The small team doubled down on their values by choosing to support their local community, utilizing the space as a food pantry during off-hours. To amplify awareness, we secured coverage in major press outlets such as The NY Times, Thrillist, Zagat, Showtime’s The Desus & Mero Show, and DoNYC, which in turn helped bring in donations from both individuals and consumer brands such as Lyft.
Social Impact Advisement, Strategic Communications
One of the go-to event production crew service companies in the tristate area for major festivals, live music performances, and brand activations, 508 Operations had already established a strong client roster over the past 10 years. But their online presence didn’t reflect that. We stepped in to optimize their website, get them on the first page of Google for their top search terms, triple their social media followers, and post more frequent updates to better showcase the major projects they were working on.
Strategic Communications, Digital marketing
As owners of Korean K9 Rescue dogs ourselves, when this nonprofit organization so near & dear to our hearts put out a call for help to maximize their first drag brunch fundraiser, we jumped at the opportunity. We strategically advised them on best practices for raising additional funds on-site during the event, secured several major raffle auction items, and helped land media promotion for the event on news outlets like PIX11 and Yelp NYC.
partnerships, Event production
Breukelen Strategies was hired to develop the brand identity and design aesthetic for a new cannabis industry tax, accounting, and financial services company. In close collaboration with the founder, we brainstormed and workshopped company name iterations, ultimately landing on Extract Acuity, established the brand’s overall look & feel, and built out brand guidelines. We then helped them establish a solid foundational digital footprint by securing relevant social media profiles, building a catalog of backlink profiles and online directory listings, and composing keyword-rich web and social content to begin driving organic traffic.
Brand Identity
Prior to launching a next gen P2P texting tool which could revolutionize political outreach during the 2024 presidential election year, Scale To Win turned to us to help them come up with a name for this newer, bigger, better product offering. We conducted deep competitive landscape research, workshopped names incorporating word iterations which could succinctly convey the key brand attributes, and even presented to them a potential brand icon designs to help better tie together their three core products as they continued to evolve.
Brand identity
This innovative e-commerce brand exclusively imports some of the best international culinary products otherwise unavailable in America, like Italy’s top-rated olive oil and historic Acetaia Malpighi balsamic vinegars. To increase awareness and authority in the space, we gained valuable earned media for Taycte by crafting a strong brand narrative, gaining placement in gift guides, and securing thought leadership opportunities for co-founder Kajo Kajevic, a former Olympic swim coach with an impressive eye for identifying the best of the best in all areas.
Strategic Communications
In collaboration with several partner organizations, Democratic Victory PAC hosted a VIP private viewing suite at the inaugural F1 Las Vegas Grand Prix. Utilizing the event as a fundraising opportunity to help elect state & regional Democratic candidates in 2024, ticket allotments were sold to major donors and high-ranking corporate executives and gifted to key politicians. We served as the main point of contact for all guests, partners, and vendors, overseeing all aspects of the event production, including invitation design, RSVP management, security detail accommodations, guest communications, hotel room & ticket allocations, budget management, and in-suite programming.
Event management
Family owned and operated for more than 25 years, TeamCraft Roofing has grown to be one of the largest commercial and industrial roofing firms in the country. With a company tagline of “We Shelter You,” community and safety is at the heart of everything they do. We were brought in to help them better engrain these values into their sales value proposition and get their biggest clients involved in the same causes they cared most about. Announced at their annual client appreciation golf outing, they launched a new major give-back incentive program supporting regional homeless shelters and veterans organizations.
Social Impact Advisement
Civic Engagement
During the 2020 Presidential Election, our team worked with various clients to build tangible & impactful voter engagement strategies. We served as a key connector and facilitator between agencies, brands, and nonprofits, guiding them in building and executing impactful engagement campaigns.
Program Management, Partnerships
We founded Breukelen Strategies after years of cultivating meaningful partnerships, producing events, and executing successful campaigns with a diverse set of brands & organizations.